What do social media platforms provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, the majority of businesses have yet to benefit from it. This is particularly important if you are investing in SEO. While the benefits of social media might not be immediately obvious, they are crucial to SEO aid. There are many reasons you should think about social media as a part of your overall strategy to be online, here are 5 advantages of it to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time now. Social engagement occurs when people like, comment or share a tweet about content. The more social engagements a piece of content receives, the more social signals you build to your website. Search engines analyze the social signals they receive, and use them as an index of quality when ranking the content. It’s a way to determine what content people find useful over what their automated algorithm determines to be top-quality. A piece of content could be immediately indexed when it’s getting a lot of social interaction.

2) Link Building

The days of going out and asking for websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in by hand – create high quality content that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered “unnatural”? Social media is the answer. Social media can help you put your content in front of relevant audiences that may be convinced to link to it when it’s worthy of linking to. These people may also be able to share your content with their friends which will increase the impact of your content.

3) Content Amplification

It doesn’t matter how good your content is, it’s unlikely to get much traction unless you amplify it. Yes, email marketing is a great way to amplify content, but it’ll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. After you have shared your content, the people who follow you will also spread it to their networks in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. You’ll also get relevant traffic, inbound linking social signals, inbound linking, and brand recognition These are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand تزويد متابعين تويتر Awareness & Signals

Brand image and recognition can tell search engines a lot about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google calls this co-citation. Building these co-citations through social media will help improve Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Since search engines index social media profiles and display them up in search results pages. This lets your company’s brand appear in search results for branded queries that are not limited to your company website. This is even better. Individual Tweets from Twitter were once indexed and shown in search results as well – enabling another way to ensure your content’s ranking in search. The program was only temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.