What does social media have to relate to SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is a fast expanding channel of marketing that many businesses have only begun taking advantage of in the last few years, دعم سوشيال ميديا but it’s crucial to make use of – especially if you’re investing efforts in search engine optimization. While the benefits of social media may not be immediately apparent, they’re essential for SEO help. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you build to your website. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide the most popular content and what their algorithms consider top-quality. A piece of content could also be indexed instantly whenever it’s attracting a significant amount of social interaction.

2.) Link Building

It’s long gone from the moment when you could simply make a request for links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs have to perform link building in by hand – create high quality content which is relevant to linking. What is the best way to reach websites which are willing to hyperlink to your site, if you ask them directly, which would be thought to be “unnatural”? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to link to it, should it be worth linking to. People who be able to share your content with their friends and increase the reach of your content.

3) Content amplification

You can create all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing can be a great way of amplifying content but it’s only going to reach people in your marketing list. Social media enables you to expand your reach with your content. If you share your content, your following will be able to share it with their followers if they find it useful. They will then spread the word to their networks to increase your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness These can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand identity and awareness can tell search engines a lot about the quality of your site and how much it is considered reliable in their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing

Since the search engines index social media sites, they are now showing as search results. This lets your brand appear in search results for branded searches on more than just your own website. This is even more effective. Individual tweets from Twitter were once searchable and included in the search results. This allowed your content to be ranked higher in searches. It was temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.