Why new car quotes can differ between car dealers Advertiser Disclosure Advertiser Disclosure We are an independent, advertising-supported comparison service. Our mission is to help you make better financial decisions by providing you with interactive financial calculators and tools as well as publishing objective and unique content. We also allow you to conduct your own research and compare data for free – so that you can make financial decisions with confidence. Bankrate has agreements with issuers including, but not limited to American Express, Bank of America, Capital One, Chase, Citi and Discover. How We Earn Profit The deals that are advertised on this site are from companies that compensate us. This compensation could affect how and when products are featured on this site, including the sequence in which they appear within the listing categories, except where prohibited by law. Our mortgage or home equity products, as well as other home lending products. This compensation, however, does affect the content we publish or the reviews you see on this site. We do not cover the vast array of companies or financial offerings that might be accessible to you. SHARE: Owaki/Kulla/Getty Images

4 min read . Published October 24, 2022

Kellye Guinan Kellye Guinan. Written by personal and Business Finance writer Kellye Guinan is an editor and writer on a freelance basis with more than five years of experience in personal financial planning. She also is an employee full-time at her local library, where she assists the community to access information about financial literacy, as well as other topics. Written by Rhys Subitch Edited by Auto loans editor Rhys has been editing and writing for Bankrate since late 2021. They are committed to helping readers gain confidence to manage their finances through providing clear, well-researched information that breaks down otherwise complex topics into manageable bites. The Bankrate promise

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They ensure that what we write will ensure that our content is reliable, honest and trustworthy. Our loans reporters and editors focus on the areas that consumers are concerned about the most — different types of lending options as well as the most favorable rates, the top lenders, the best ways to repay debt, and more — so you’ll feel safe making your decision to invest your money. Editorial integrity

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If you have questions about money. Bankrate has the answers. Our experts have been helping you manage your money for over four decades. We strive to continuously give consumers the professional advice and tools required to be successful throughout their financial journey. Bankrate follows a strict policy, which means you can be sure that our information is trustworthy and precise. Our award-winning editors, reporters and editors produce honest and reliable information to assist you in making the best financial decisions. The content created by our editorial staff is factual, objective and is not influenced through our sponsors. We’re honest regarding how we’re in a position to provide quality content, competitive rates, and useful tools to you by explaining how we earn money. Bankrate.com is an independent, advertising-supported publisher and comparison service. We receive compensation for the promotion of sponsored goods and services, or by you clicking on certain links posted on our site. Therefore, this compensation may affect the way, location and in what order the items appear in listing categories, with the exception of those the law prohibits it for our mortgage, home equity and other home lending products. Other factors, such as our own website rules and whether the product is available within your region or within your personal credit score could also affect how and where products appear on this site. While we strive to provide an array of offers, Bankrate does not include specific information on every credit or financial item or product. Car dealership quotes for new cars depend on many factors beyond make and model. Although every manufacturer has a standard MSRP, it won’t be the final price you pay. The cost of a new car for the average consumer is approximately $48,000, according to however, you can get the exact car with lower or higher prices at various dealerships. The dealer will consider location, wholesale price as well as other factors to decide on a sticker price. It’s your job to negotiate the cost to suit your budget. The reasons why car prices may differ among car dealers. The prices of cars are highly flexible. Dealerships are aware of the amount they have to be charging to earn a profit — and could even increase the interest rate you opt for . Quotes from car dealerships are based on quite a few aspects, meaning that even the same model of car will cost more at one dealership than another. Manufacturer wholesale pricing isn’t set Manufacturers sell their vehicles at different prices to dealers. The — the amount the dealer is chargedis contingent on the connection between dealer and manufacturer. One dealership could receive a brand new car for $40,000, another dealership could get it for $50,000. This is due in large part to rebates or other incentives offered from the manufacturers. The difference in wholesale price is then passed onto the customer. In order to increase profit margins the dealer that purchased the car at a higher price may charge you more , even though the cars are similar. The MSRP, or manufacturer-suggested retail price, is not the maximum possible price. The dealer’s costs and other fees are included in the price on the sticker. Dealerships are in partnership with various lenders. They are a middleman for lenders when they offer financing. Interest rates are never fixed in stone and are based on the criteria of the lender as well as the credit bureau’s score is calculated from along with other components of your financial position. In addition, a car dealer quote on the loan may be higher than if you had made an application with an . Dealerships typically raise the rates they receive from their lenders in order to earn a profit. These variables will affect the total cost of the vehicle as well as the monthly installment you pay. If you haven’t yet applied in advance for financing, your dealership could be offering an interest rate you don’t meet the requirements for. It is recommended to check the rate prior to visiting the dealership. Dealerships assess trade-ins differently. If you plan on knowing that, you should be aware that different dealerships differ in their standards and provide you with different options to trade in your vehicle. If you use the trade-in as a way to pay for your next vehicle’s price, the monthly payments won’t be the same between dealerships. You can make the most out of the trade-in you’ve made by shopping it all around. You aren’t obligated to buy from a dealership that accepts your trade-in. The most effective option will be to sell your current car at the most affordable price, and then use it as a portion of your down payment. If you trade in your car you have owned for a while and purchase another from the same dealership, negotiate the two transactions independently. The price you pay for your trade-in shouldn’t impact your next car’s purchase price. Dealership fees vary widely The dealer charges fees for overhead, processing of applications, and other aspects of the car-buying process. Since these vary widely between dealerships and are worked into the overall price of the vehicle they can impact the purchase price. The majority of these charges are negotiable — and there are certain ones you should make sure to avoid. VIN etching, gap insurance and extended warranties can all be bought individually from third parties. However, some charges, such as destination and documentation fees, are set by the state or your dealer. They have to be paid, and they may not be adjustable like other parts of the purchase price. Even if you try to try to negotiate the price of the vehicle down and get financing from other sources than the dealer, you might not be getting the best deal. This is why shopping around and getting quotes from multiple sellers is crucial. A lower price may be increasing the total price. Location matters Dealerships may price the same vehicle in different ways because of location. Taxes (both local sales tax and other taxes can affect the profit margins when selling a vehicle. And dealerships may be able to charge more in areas that have high income. If you’re trying to stay clear of the high tax rates in your state, by driving not bothering. You’ll be required to pay the taxes rate of the state where you register your vehicle. If you can find a great deal for an automobile that is brand new a few towns over, it’s a different story. Traveling can be worthwhile when you make enough savings to pay for duration, the gas, and delivery expenses. What outside financing options can help bring the game to a level playing field. One of the most significant elements that impact your monthly payment is the interest rate. Dealerships partner with lenders to provide financing, but to make an income, they typically increase the cost of interest. For example, if you qualify with an APR that is 10 percent and you are offered 12 percent by the dealership. You can get around this by requesting financing through a bank or online lender. Since there’s no go-between, you’ll receive a more affordable interest rate. After being preapproved by a variety of external lenders, you’ll be able to check if the lender will beat your current rate. Either way, you should be able to for your financial situation using this tactic. Getting outside financing can mean the possibility of a lower monthly cost. You’ll also have more standing to negotiate the total vehicle cost with the dealership. If you’re only able to afford $30k to spend then you’ll be able to negotiate more on the total purchase price, as well as taxes and other fees. The bottom line There are good reasons why the same car could cost more at a different dealer. To find the most affordable price be sure to do your research . With the right negotiation, you could score a solid price. Be aware of fees and taxes in mind when looking at the overall price of your next trip.

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Written by personal and business financial writer Kellye Guinan is a freelance editor and writer with over five years of experience in personal financial planning. She’s also a full-time worker at her local library where she helps the community gain access to information on financial literacy, as well as other topics. Edited by Rhys Subitch Edited by Auto loans editor Rhys has been writing and editing for Bankrate from late 2021. They are committed to helping readers gain the confidence to control their finances with precise, well-studied information that dissects complicated topics into digestible pieces.

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