What does social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun using in the past few years. However, it’s very important to leverage in particular if you’re putting resources into search engine optimization. The creation and management of social media accounts is essential to aid in SEO efforts, though the benefits of social media aren’t always obvious. Out of the numerous reasons to think about social media as part of your online strategy Here are five reasons it’s important for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. Social engagements occur the time when people share, like, comment on, share or tweet about a piece of content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to decide the content that people are most interested in and what their algorithms consider as high-quality. If the content you’re looking at is receiving lots of engagement on social media it will be immediately indexed.
2.) Link Building
It’s past the moment when you could simply get links from other websites. In the wake of Google’s Panda and Penguin algorithm SEOs must do link building the traditional way by creating high-quality content that is worthy of linking. How do you get in touch with websites willing to link to your content , if they are not directly approached as an “unnatural” link building technique? Social media is the way to go. Social media lets you share your content with people who are willing to link to it should it be worth linking to. These people will be able to share your content with other people and boost your authority.
3) Content Amplification
You can create all the top-quality content you like however, it will not get any traction without amplifying it. Email marketing is an excellent method to amplify the content, but it’ll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will spread it to their own followings in the event that they find it helpful. They will then share it with their following which will increase the reach of your content. In addition, you’ll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness All of which can be utilized by search engines to make quality determination.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site’s content and how much it is respected in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google’s trust and help with brand-name searches.
5) Social Indexing
Since the search engines index social media accounts these profiles are now showing up in search results pages. This lets your company’s brand appear in search results for brand-related queries, which aren’t exclusive to your site. This is even more effective. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your website to rank higher on the results of a search. It was only for a short time, however it ended and dohabb.com Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
Recent Comments