What can social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been a growing channel for marketing in recent years, most businesses have yet to make use of the potential of it. This is crucial if you are investing in SEO. Setting up and managing social media accounts are extremely essential to aid in SEO initiatives, but the benefits may not be immediately apparent. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long time. A social engagement is when people like, comment or share a tweet on a piece of content. The more social engagements a piece of content gets, the greater social signals you send to your website. Search engines evaluate these social signals and use them as an indicator of quality when ranking the content. It’s a way to determine the quality of content that people are able to use over what their algorithm decides is of good quality. The content you’ve created can be immediately indexed whenever it’s attracting a significant amount of social interaction.
2.) Link Building
There are no more days of going out and asking for websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithm SEOs must do link building the old fashioned way and create content of high-quality which is relevant to linking. How do you reach out to websites that are willing to link to your content, if asking them directly would be thought to be “unnatural”? Social media can help. Social media can help you present your content in front of people who are interested and could be convinced to link to it if it’s worth linking to. They will also spread your content among others, increasing your influence.
3) Content Amplification
You could create any top-quality content you like however, it will not get any traction without amplifying it. Email marketing is a great way of amplifying content but it will only get to those on your list of marketing contacts. You can also reach new audiences via social media. If you share your content, the people who follow you will be able to share it with their followers when they are satisfied with the content. This will cause them to also share it with their friends and increase your reach. As a result, you get many relevant visitors including inbound links, remington8asi7.blogsvirals.com (click web page) brand recognition and social signals – all of which are utilized by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Social media aids in building brand awareness and increases the quality of the content you publish. This is what Google refers to as co-citation. These co-citations can be built through social media , which can help improve Google’s credibility and aid in brand-name searches.
5.) Social Indexing
Since search engines index social media websites these profiles are now showing up in search results pages. This enables your brand to appear on search results when you type in branded search queries on more than the site of your business. This gets better. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your content to rank higher on the search results. That was only temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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