What exactly does social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast growing marketing channel that most companies have only just begun to take advantage of over the last few years. However, it’s crucial to make use of – especially if you’re investing funds into search engine optimization. While the benefits of using social media are not immediately apparent, they’re vital for SEO aid. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time. When people tweet, like or comment on the content they like, this is called a social engagement. Content that has more social engagements will show higher social signals. Search engines evaluate the social signals they receive, and use it as an index of quality when ranking the content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be of high quality. Content can be instantly indexed in the event that it’s receiving lots of engagement on social media.
2.) Link Building
It’s long gone from the time that you could go out and ask for links from other websites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the traditional way and create content of high-quality that is link-worthy. What is the best way to reach websites that will link to your content, if asking them directly would be considered “unnatural”? Social media is your solution. Social media lets you expose your content to interested audiences who might be willing to link to it when it’s worthy of linking to. They will also be able to share your content with their network, further increasing the influence of your content.
3) The amplifying of content
You can make all the excellent content you’d like to but it’s not going to gain much traction without amplification. Email marketing is a great way of amplifying content , but it can only get to those on your marketing list. You can reach new audiences via social media. Once you share your content, the people who follow you will also connect with their friends when they are satisfied with the content. This will allow them to promote your content to their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand recognition and can be used by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it should be respected in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust and شراء مشاهدات يوتيوب confidence in your web page and also assist with search queries that are personalized.
5) Social Indexing
Since search engines are able to index social media accounts which means they show on search results pages. This lets your company’s brand be displayed in search results for branded queries that are not only restricted to your business’s website. It gets even better. Individual tweets on Twitter were once indexed and shown in search results as well giving another opportunity for your website to be ranked in search. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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